TUBO — Brand Expansion & Creative Concept Development

The Challenge: As TUBO prepared to celebrate its 10-year anniversary, the brand needed to evolve beyond its founder’s personal identity and expand its reach, particularly in the U.S. market.

Our Approach: Provided brand advisory and audience engagement strategy to strengthen TUBO’s positioning. Developed creative concepts for anniversary content and event activations, and consulted on how to introduce the brand to new audiences internationally.

The Impact: TUBO reimagined its brand narrative with fresh creative direction and strategic positioning that set the stage for global expansion, marking its anniversary with renewed momentum and vision.