“Rouxx helped bring meaning to something we thought was already perfect. The ease with which she can see the bigger picture and elevate ideas is immaculate”
- TMSKDJ (CoFounder- The Girl’s Brunch )
The Girl’s Brunch Ghana — Purpose-Led Campaign Strategy & Community Impact
The Challenge:
The Girl’s Brunch Ghana, founded by International DJ and Producer TMSKDJ, had cultivated a strong audience and community presence but lacked a CSR initiative that could position the event for global recognition and deeper impact.
Our Approach:
Partnered with TMSKDJ to design and execute the #FlowWithoutBarriers campaign, anchoring the brunch in purpose with a mission to end period poverty in Ghana. Developed campaign strategy and messaging, positioned the brand to drive social impact, and managed execution of the donation program.
The Impact:
The Girl’s Brunch Ghana moved beyond being “just an event” into a purpose-driven movement. The campaign delivered sanitary pads to 53 girls outside Accra, elevated the event’s cultural relevance, and strengthened its positioning as a globally recognized community platform.