Tribe Meets — Founder Positioning & Narrative Development

The Challenge: Tribe Meets, a DMV-based community connecting Africans in the diaspora, had a thriving audience but a flat narrative that didn’t reflect the vibrancy of its mission.

Our Approach: Partnered with founders Abby and Sade to restructure the mission statement, refine their founder stories, and build a narrative framework for media visibility. Directed a founder photoshoot and developed brand assets to align with the refreshed messaging. Pitched and secured press placement in HER Network Magazine, amplifying their voices and positioning Tribe Meets within the diaspora conversation.

The Impact: Tribe Meets gained a more dynamic brand presence that matched the energy of its community, equipping Abby and Sade with both the story and tools to grow visibility and impact.