icôneBrunch — Strategic Messaging & Event Positioning

The Challenge: Icone Brunch, a beloved annual Dallas event celebrating “small wins,” had grown into the annual benefit for the Eben Family Sickle Cell Foundation. The event’s story needed realignment to communicate its new purpose without losing its cultural appeal.

Our Approach: Refined event messaging and narrative flow to connect celebration with cause. Consulted on programming and guest experience to ensure the event felt both elevated and intentional. Aligned the brand story with the foundation’s mission to strengthen community buy-in and philanthropic impact.

The Impact: Icone Brunch successfully evolved into an experience rooted in both culture and cause, maintaining its reputation as a must-attend social event while deepening its purpose as a benefit for the Eben Family Sickle Cell Foundation.