icôneBrunch

DETAILS
When — September 2023
Where — Dallas, TX
Service — Brand Strategy

Strategic Messaging & Event Positioning

IconeBrunch- an annual brunch event aimed at celebrating the “small wins”, was already beloved by the socialites of Dallas— but as it evolved into the annual benefit for the Eben Family Sickle Cell Foundation, its story needed realignment.

FeelHaus led the strategy to ensure the audience understood the brunch’s new purpose — and felt connected to the cause.

→ Refined event messaging & narrative flow
→ Consulted on programming & guest experience
→ Aligned brand story with foundation goals

The result? An experience rooted in both culture and cause.