House of Iyrah

House of Iyrah Fragrance- Symphony

Founder Story Development & Launch Campaign Strategy

Founder Samira Mbang had the product — but lacked the personal narrative to deepen connection with her audience.

FeelHaus worked alongside her to craft a founder story rooted in purpose, execute a beautiful campaign, and lead an influencer seeding strategy that drove visibility.

→ Crafted founder story & brand messaging
→ Led campaign production: video, photoshoot, product shots
→ Developed & managed influencer seeding strategy

Turning a luxury fragrance brand into an experience-driven story.